Press and company news
Veryplants makes Molly's soil-free potting mixes for houseplants: an Aroid Mix, a Succulent Mix, and an Orchid Mix, each built for the drainage and structure a plant family needs. Founded in Montreal in 2020 by Thomas Clegg and Jordan Socran, the company sells direct in the US and Canada, on Amazon, and through independent garden centers, plant shops, and distributors across North America.
Press inquiries: press@veryplants.com. We reply within two business days. Everything a writer needs is further down this page.
Company at a glance
The facts we are asked for most often, each with the date it was last checked.
- Founded
- 2020 in Montreal, Quebec
- Founders
- Thomas Clegg and Jordan Socran (meet the team)
- Operates in
- United States and Canada
- Team
- 6 people as of August 2026
- Range
- Molly's Aroid Mix, Molly's Succulent Mix, Molly's Orchid Mix
- Channels
- Direct at veryplants.com and veryplants.ca
Amazon in the US and Canada
Independent garden centers, plant shops and distributors across the US and Canada, and Faire
Wholesale ordering for retailers at wholesale.veryplants.com - Fulfillment
- US orders ship from US warehouses and Canadian orders ship from Canada.
- Reviews
- Rated 4.8 out of 5 across more than 4000 verified reviews as of August 2026
- Retail
- More than 200 independent retail and distributor accounts as of August 2026
Milestones
Dates are as precise as the record allows.
2026
-
Our first Molly's plant clinic event
A live event where customers bring their plants and repotting questions to the team, the first of its kind for Veryplants.
-
Exhibits at Cultivate'26 event
Veryplants exhibits at Cultivate'26 in Columbus, Ohio, July 11 to 14.
-
Tropical Topics features Molly's mixes from TPIE press
Ellen Wells, senior editor at Green Profit, writes up Molly's mixes in the Tropical Topics newsletter and notes the packaging that lists and shows the ingredients.
-
Exhibits at the National Lawn & Garden Show event
Veryplants exhibits at the National Lawn & Garden Show in Las Vegas, the buying show for lawn and garden distributors and their vendors.
-
Second year at the Gro Group Kick-Off event
Veryplants meets Gro Group's distributor members at the Kick-Off in Grapevine, Texas, June 1 to 5, its second year as a vendor member of the buying group.
-
First year exhibiting at Floriexpo event
Veryplants exhibits at Floriexpo in Fort Lauderdale, Florida, May 27 to 29, and re-signs for 2027.
-
New wholesale ordering portal for retailers retail
Retail accounts in the US and Canada move to a rebuilt portal at wholesale.veryplants.com with order history, reorders and a named account manager.
-
VERYPLANTS and MOLLY'S registered as trademarks in the US and Canada trademark
VERYPLANTS is registered with the USPTO in March 2026 (Reg. No. 8,170,003) and MOLLY'S in April 2026 (Reg. No. 8,217,829). Molly's is registered in Canada (TMA1248461).
-
Second Canadian warehouse opens in British Columbia company
Stock lands in a Vancouver-area fulfillment warehouse, so orders for British Columbia and Alberta ship from the West Coast instead of Ontario.
-
Hydrofarm Canada stocks Molly's mixes for Western Canada distribution
Hydrofarm Canada, the hydroponics and garden distributor, takes the range into its British Columbia warehouse, bringing Molly's mixes to retailers across Western Canada.
-
Exhibits at TPIE 2026 event
Veryplants exhibits at the Tropical Plant International Expo in Fort Lauderdale, Florida, and reserves a booth for 2027.
-
1 cubic foot boxes launch in Canada product
The largest Molly's size, the 27 L (1 cubic foot) box, becomes available on veryplants.ca.
2025
-
Canadian fulfillment moves to a warehouse in Ontario company
Canadian orders, retail and direct, now ship from a fulfillment warehouse in Ontario, with US orders shipping from the Chicago area.
-
Distribution extends across Canada with Halifax Seed and Les Marques Nuway distribution
Halifax Seed takes Molly's mixes to garden centers in Atlantic Canada and Les Marques Nuway to Quebec. Veryplants shows the range at Halifax Seed's Fall Booking Show.
-
Molly's mixes join Arett Sales, the first distributor distribution
Veryplants ships its first order to a garden-supply distributor, Arett Sales of New Jersey, and Molly's mixes join Arett's program for the 2026 season.
-
Exhibits at the Great American CISCO Trade Show distribution
Veryplants takes a booth at The CISCO Companies' buyers' show in Indianapolis, and Molly's mixes become available to garden centers through CISCO.
-
Molly's mixes enter two-step distribution with BFG Supply distribution
Veryplants becomes a BFG Supply vendor and exhibits at BFG's Marketplace Expo East in Cleveland and Expo West in Reno, its first season on the distributor show circuit.
-
Largest size launches: 1 cubic foot product
Molly's Aroid Mix becomes available in a 1 cubic foot (25 quart) box, the largest size in the range.
-
First National Lawn & Garden Show event
Veryplants exhibits at the National Lawn & Garden Show in Las Vegas for the first time, weeks after the Gro Group Kick-Off.
-
Molly's Succulent Mix named Top New Item at the Gro Group New Product Showcase award
Gro Group's distributor merchandise teams vote Molly's Succulent Mix the top new item of the 2025 New Product Showcase, with Molly's Orchid Mix also in the top ten. Gro Group is a buying group of independent lawn and garden distributors.
-
Exhibits at TPIE 2025 event
Veryplants exhibits at the Tropical Plant International Expo in Fort Lauderdale, Florida, the first of its yearly appearances at the show.
2024
-
Molly's mixes featured in Green Profit magazine press
Green Profit (Ball Publishing) runs Molly's mixes in the Trending Now product section of its July 2024 print issue.
2023
-
Molly's Orchid Mix launches, the third mix product
A bark-based mix for epiphytic orchids joins the Aroid and Succulent mixes, completing the three-mix range.
-
Veryplants expands to the United States company
Production and fulfillment are set up in Indianapolis, Indiana. The first bags of Molly's mixes produced in Indianapolis ship in late summer 2023; US customers had been able to buy on Amazon since the spring.
-
Veryplants opens on Faire retail
Molly's mixes become available to independent retailers through Faire, the wholesale marketplace.
-
Full time on soil-free potting mixes company
Veryplants stops selling live plants and makes growing media its whole business, with production in the Montreal area.
2022
-
New veryplants.com launches with the first two Molly's mixes product
The rebuilt site opens on Shopify with Molly's Aroid Mix and Molly's Succulent Mix. The first order ships four days later, on August 28.
2020
-
Veryplants founded in Montreal company
Thomas Clegg and Jordan Socran open Veryplants in Montreal, Quebec, as a rare-tropicals plant shop.
For writers and creators
If you write about houseplants, gardening, small business, or e-commerce, we can help with a quote, a sample, an image, or a founder interview. Written answers within two business days; faster when your deadline needs it, just say so in the subject line.
What we can offer
- A written quote or background from the person who formulated the mixes or the person who runs the operation.
- Samples for review: any of the three mixes, shipped from the US or Canada, no strings. We ask that you disclose the sample as FTC and Competition Bureau guidance requires. We do not pay for coverage and do not ask to see copy before it runs.
- Product and lifestyle images, cleared for editorial use (media kit below).
- Data where we have it and can stand behind it: review themes, what customers ask us, what independent garden centers ask before stocking a mix.
- A 20-minute call with a co-founder for longer pieces.
How to reach us: press@veryplants.com. Subject line: “Comment request: [outlet], deadline [date]” or “Sample request: [outlet]”.
Who you can quote
Jordan Socran
Co-Founder and Chief Commercial OfficerCan speak to: substrate composition and why it differs per plant family; ingredient choices: bark grades, pumice, lava, Akadama, Hyuga, coir, charcoal; repotting and watering practice; selling a premium substrate through independent retail.
Written requests and interviews.
Thomas Clegg
Co-Founder and Chief Operating OfficerCan speak to: running a two-country direct and wholesale operation with partnered manufacturing and fulfillment; Amazon US and Canada; cross-border logistics; building a small company's finance and marketing on AI agents; scaling multi-location retail operations.
Written requests and interviews.
Media kit
Files below are cleared for editorial use. Keep the logo's colors and proportions; product images may be cropped.
-
Download
Veryplants logo
-
Download
Molly's Aroid Mix, bag
-
Download
Molly's Aroid Mix, 5 quart bag with ingredient layers
-
Download
Molly's Aroid Mix, ingredient chart
-
Download
Molly's Aroid Mix, pour test
-
Download
Molly's Aroid Mix, potting
-
Download
Molly's Aroid Mix, with Monstera
-
Download
Molly's Succulent Mix, bag
-
Download
Molly's Succulent Mix, 3 quart bag with echeveria
-
Download
Molly's Succulent Mix, pour test
-
Download
Molly's Succulent Mix, potting
-
Download
Molly's Orchid Mix, bag
-
Download
Molly's Orchid Mix, ingredient chart
-
Download
Molly's Orchid Mix, cutaway pot
-
Download
Molly's Orchid Mix, orchid roots close-up
-
Download
Molly's Orchid Mix, repotting
Boilerplate
Veryplants makes Molly's soil-free potting mixes for houseplants: an Aroid Mix, a Succulent Mix, and an Orchid Mix, each built for the drainage and structure a plant family needs. Founded in Montreal in 2020 by Thomas Clegg and Jordan Socran, the company sells direct in the US and Canada, on Amazon, and through independent garden centers, plant shops, and distributors across North America.
Naming
- Veryplants, one word, capital V. Never "Very Plants" or "VeryPlants" in running text.
- Molly's Aroid Mix, Molly's Succulent Mix, Molly's Orchid Mix, always with the apostrophe.
- "Soil-free" with a hyphen; "soilless" is acceptable in product titles only.
Contact and links
Editorial and press: press@veryplants.com. We reply within two business days.
